Taping our final down

Last night we met up on C floor at night, to project the word "whizz" onto the floor and render it out with tape. It was a horrendously expensive process, as after the first one and a half letters we completely ran out of tape.... however the word looks great and it was probably worth doing, as our other alternative was just to print it out have paper blu tacked to the floor.
Process pics

I wrote the final blurb for our poster, which is ready with all the renders and process photos as well. The only thing left to do is to finish the floor render and we are done! :)

Finished mockup

Map of Where the Words Will Go

These are the final placement of our words, according to the situation that happens at each spot. For our final hand in we think we need:

• A front and side view of one word (both distorted and appearing 3D) - need photos of a front view and a side view to photoshop. Probably "Rattle" and "whoosh/whizz"? Definitely "Rattle".
• "Stylesheet" - of colour palettes, font etc, and of the rest of the words.
•  Writing a blurb to go on the poster
• Think about the final render in a 1:1 or 2:1 scale on the floor.

3D Extrusion

Extrusion

Colour swatches

Today we tried extruding words to become 3D on Photoshop. Ran into some problems with the initial word, "Clatter", because words with 2 T's in the middle look a bit strange when extruded to 3D. We are using quite a big depth of field for the 3D shadow to give the impression of speed. 

Our final word for the area we are testing on is "Clank", with the 2 colours above for the word and the shadow. 

Ideas for the final project presentation:

Vinyl on the floor of the exhibition space... a smaller version? Along with photoshop mockups. 

Coloured 3D extrusion

Cycleway II

Cycleway II - emotive movement words to use as spatial type through the city to encourage people to bike. 3D or 2D? Bright happy colours and a pattern constructed from the image of a bike chain. 

Critique - Path system using the onomatapoeia words. Poem is less compelling and a side thing, onomata words connect better with the act of biking. Whoosh stuff between full sentences... narrative journey, whole poem across 3km or however long.

Two Word Combinations that can be read both ways

whizz whoosh/whoosh whizz

ding ding

rattle & clank

click clack/clack click

screech scratch/

pedal & push

whoop de do! 

Squeal & scritch

Question of the end point - how to mark it effectively and tie in with the rest of the concept??

Paper Tile Prototype

We made a huge 1:1 prototype of the letter "C" on our design to test the effectiveness of the sizes of our patterns and the typeface, and to see how the design looked at its real size. The typeface looked quite good - although we had concerns that the bowls in our typeface Bebas Neue didn't offer enough space to showcase the patterns effectively, and so we are considering returning to the typeface Doctrine. 

Critique was to keep exploring other things....

GROUP SWAP

I have joined the group Cycleway II for hopefully the remainder of the paper.

Chalk Walk Fail

This morning at 10am we met to do the sidewalk chalk test, to see if people would utilise a crossing.




We cut a footstep stencil out, and added coloured stripes to the ground with spray chalk. We then set up a time lapse to capture people using the crossing.
However, apart from a few people who were going in the right direction to use our crossing, literally everyone else simply was not going the right way to even consider using the crossing. Most people just walked over it because they were going the opposite way! That was an oversight on our part.

But the people going the right way did in fact use it, so that was a partial success.

I will return tomorrow morning before class to see if any early classgoers use our crossing if they are approaching from the right direction to use it.

Week 7

For week 7's class, we presented to a few groups, and we discussed the way forward for this project. We are quite close to being finished and the only thing left to do is prototype.
My job for the next week is to examine other stylistic choices for the crossing, including fonts.

Background



Patterns


Mock Ups

Triangular mockup


Rectangle 

We decided to move forward with the rectangular design, just because it already fits into the language of a zebra crossing (rectangular) rather than the triangular one which could become confusing as it is less familiar. 

Other Styles We Could Look At

Thomas mentioned that our design looked quite like Mondrian... look at famous Wellington artists also?

Keith Haring

Very chunky art, good in a spatial/outdoor setting because of how bold, colourful and outlined it is. 

Mondrian

Precursor for Week 7 - Concept developments

Precedent

Working on a modular grid of patterns to create a more creative and appropriate zebra crossing for Cuba St- Manners St. Using patterns based on the history of Cuba St - it was actually named after a boat, and so we are using boat related and watery patterns on our grid. 

Combining with big letters of type to provide context to the crossing. 

Some patterns we are working on - 

https://drive.google.com/drive/folders/0B5p9M-MJaizlMEZuTGFwdWdvVjA 

Crossings + Visual Identity

Researching crossings around the world.

Tbilisi, Georgia

Santiago, Chile

Detroit

Road markings seems like a really good way to define a shared space and even give some domain back to pedestrians...

one with a crazy colour variant just to see