Taping our final down

Last night we met up on C floor at night, to project the word "whizz" onto the floor and render it out with tape. It was a horrendously expensive process, as after the first one and a half letters we completely ran out of tape.... however the word looks great and it was probably worth doing, as our other alternative was just to print it out have paper blu tacked to the floor.
Process pics

I wrote the final blurb for our poster, which is ready with all the renders and process photos as well. The only thing left to do is to finish the floor render and we are done! :)

Finished mockup

Map of Where the Words Will Go

These are the final placement of our words, according to the situation that happens at each spot. For our final hand in we think we need:

• A front and side view of one word (both distorted and appearing 3D) - need photos of a front view and a side view to photoshop. Probably "Rattle" and "whoosh/whizz"? Definitely "Rattle".
• "Stylesheet" - of colour palettes, font etc, and of the rest of the words.
•  Writing a blurb to go on the poster
• Think about the final render in a 1:1 or 2:1 scale on the floor.

3D Extrusion

Extrusion

Colour swatches

Today we tried extruding words to become 3D on Photoshop. Ran into some problems with the initial word, "Clatter", because words with 2 T's in the middle look a bit strange when extruded to 3D. We are using quite a big depth of field for the 3D shadow to give the impression of speed. 

Our final word for the area we are testing on is "Clank", with the 2 colours above for the word and the shadow. 

Ideas for the final project presentation:

Vinyl on the floor of the exhibition space... a smaller version? Along with photoshop mockups. 

Coloured 3D extrusion

Cycleway II

Cycleway II - emotive movement words to use as spatial type through the city to encourage people to bike. 3D or 2D? Bright happy colours and a pattern constructed from the image of a bike chain. 

Critique - Path system using the onomatapoeia words. Poem is less compelling and a side thing, onomata words connect better with the act of biking. Whoosh stuff between full sentences... narrative journey, whole poem across 3km or however long.

Two Word Combinations that can be read both ways

whizz whoosh/whoosh whizz

ding ding

rattle & clank

click clack/clack click

screech scratch/

pedal & push

whoop de do! 

Squeal & scritch

Question of the end point - how to mark it effectively and tie in with the rest of the concept??

Paper Tile Prototype

We made a huge 1:1 prototype of the letter "C" on our design to test the effectiveness of the sizes of our patterns and the typeface, and to see how the design looked at its real size. The typeface looked quite good - although we had concerns that the bowls in our typeface Bebas Neue didn't offer enough space to showcase the patterns effectively, and so we are considering returning to the typeface Doctrine. 

Critique was to keep exploring other things....

GROUP SWAP

I have joined the group Cycleway II for hopefully the remainder of the paper.